In the article, the authors, relying on the theoretical foundation of economics, the provisions of the theory of network and digital economics, as well as the proposed methodological approach of the author, prove the existence of trans-formational changes taking place in the national consumer market of goods and services. The authors prove that the manifestation of transformational changes in the national consumer market is closely related to the growing importance of network structures, the active digitalization of this segment of the economy, including the development of online commerce, changes in the structure of the retail network, etc.
national consumer market, regional consumer market, transformation of national and regional consumer markets, regional economy, digitalization, digital economy, territorial, digital network structures
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