TY  JOUR
TI  РОЛЬ СОВРЕМЕННЫХ ЦИФРОВЫХ ТЕХНОЛОГИЙ В РЕАЛИЗАЦИИ СТРАТЕГИЧЕСКИХ ПРИОРИТЕТОВ РАЗВИТИЯ ТУРИЗМА
KW  In the context of rapid digitalization of the global economy
KW  the tourism sector is undergoing significant transformations driven by growing consumer demands and the advancement of modern technologies. Innovative digital solutions expand promotion channels
KW  enhance the efficiency of communication between tourism enterprises and clients
KW  and open new avenues for service personalization. The introduction of online booking platforms
KW  mobile applications
KW  virtual tours
KW  and big data analysis systems is reshaping conventional market mechanisms and increasing the competitiveness of destinations. At the same time
KW  digital infrastructure requires ongoing personnel skill development and regulatory framework improvements. Within the strategic priorities of tourism development
KW  digital technologies play a crucial role in improving product quality
KW  upgrading infrastructure
KW  and supporting sustainable sector growth. They facilitate the creation of intelligent tourism ecosystems by enabling more efficient flow management
KW  demand forecasting
KW  and the design of attractive tourist routes. An analysis of best international practices shows that successful integration of digital tools into tourism provides a competitive edge for destinations and promotes more effective use of resource potential. However
KW  companies and regions must shape a comprehensive digital policy to ensure stable growth and achieve long-term strategic planning objectives. This holistic approach will secure the balanced development of tourism as a vital sector of the economy.
JO  СТОЛЫПИНСКИЙ ВЕСТНИК
AU  Воропаев, С.В.
AU  Куликова, Е.С.
PY  2025
IS  6
PB  Электронная наука