%0 Journal Article
%T CRISIS MARKETING AND BRAND REPUTATION MANAGEMENT IN THE CONTEXT OF GLOBAL AND LOCAL CRISES
%A Kraevskiy, V.A.
%K crisis marketing, reputation management, anti-crisis communications, social media, consumer trust, image restoration, digital reputation, financial risks, branding, corporate strategy
%J MOSCOW ECONOMIC JOURNAL
%D 2025
%N 10
%P 12
%I Electronic science