TY  JOUR
TI  ALTERNATIVE STRATEGIES FOR TARGETING AND MEASURING CAMPAIGN EFFECTIVENESS IN THE AGE OF COOKIELESS MARKETING
KW  cookiless marketing
KW  alternative targeting strategies
KW  first-party data
KW  contextual advertising
KW  clean data rooms
KW  consent management systems
KW  CDP
KW  Privacy Sandbox
KW  user identification
KW  digital privacy
KW  campaign effectiveness measurement
JO  MOSCOW ECONOMIC JOURNAL
AU  Ena, A.N.
PY  2025
IS  10
PB  Electronic science