%0 Journal Article
%T ALTERNATIVE STRATEGIES FOR TARGETING AND MEASURING CAMPAIGN EFFECTIVENESS IN THE AGE OF COOKIELESS MARKETING
%A Ena, A.N.
%K cookiless marketing, alternative targeting strategies, first-party data, contextual advertising, clean data rooms, consent management systems, CDP, Privacy Sandbox, user identification, digital privacy, campaign effectiveness measurement
%J MOSCOW ECONOMIC JOURNAL
%D 2025
%N 10
%P 13
%I Electronic science